You can check out the campaign video above. The images were shot by award - winning photographer Tim Walker, whose work has been featured in museums around the world as well as publications like Vogue and Vanity Fair. Moncler says this is the first of three campaign stories that will be released in the upcoming months.
As part of 2 Moncler 1952's rollout, the sub - label is partnering with Artsy for a charitable auction that benefits non - profit FREE THE WORK. Therein, mountain meets museum when Moncler signatures, from puffers to trek gear, get reinterpreted into high - falutin' works of art.
"After Moncler Genius, which rewrote rules and conventions and explored new ways of dialogue, we are at another turning point in the way we interact with our community. We have decided to directly manage our e - commerce, and soon we will offer a new platform concept where the experience will be at the center of an ever more tailored customer journey," Ruffini said in a statement.
Cassandra enjoyed the ideation phase and produced several concepts for the brief. Sulay most enjoyed working on set, interacting with the talent and cast, as well as working with the photographer to make sure the vision that we had was realised.
On China's www.monclersoutlets.com social media app Weibo, the event garnered 74 million views, achieving a Moncler record in the market. Additionally, its Instagram 60 second recap video is now the most viewed content on the Moncler channel, receiving over 13.5 million views.
Moncler has been protecting from the elements since 1952. The first down jackets were created to protect workers from the cold in a small Alpine factory in Monestier - de - Saint - Clermont, and that fundamental purpose Moncler Jackets has remained intact ever since. It's just got a lot better - looking. Liquid shine nylon laque, avant - garde cocoon silhouettes and neat boudin quilting have shaped and reformed the original duvet jacket, creating the iconic Moncler tropes of today. The Moncler Icons collection is a tribute to six decades of defining and redefining protection.